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Our planet has offered so much to the team at nueva. so we wanted to give something back.


We have prioritised an environmentally friendly approach to the supply and sale of our sunglasses as we ensure no plastic packaging, environmentally friendly frames, community initiatives, and support to other environmentally friendly organisations.


Our eco acetate frames are environmentally friendly as they are comprised of a cellulose based material made from organic compound. This cellulose acetate is a plant-based synthetic fibre made up of naturally renewable plant derived cellulose (wood pulp) and acetic acid, which breaks down after disposal.

Trillion Trees Logo
Giving Back Environmentally Friendly


With a dedicated eco-conscious approach, we have chosen to use environmentally friendly, biodegradable, recyclable packaging alternatives. Our sunglasses come in a reusable and recyclable storage case made of premium cardboard, and are shipped inside a biodegradable cardboard box secured with biodegradable sealing tape - the address and shipping details are also printed on a biodegradable label.

nueva. will engage with community initiatives that do good for the environment, such as Trillion Trees Western Australia.


The Trillion Trees Foundation is a not-for-profit organisation founded in 1979 that pledges to plant a trillion trees. They are more than 15 million native trees toward their goal, and have improved biodiversity, combatted salinity, and combatted soil erosion. This initiative to be gentle to the earth is something we wanted to be a part of - a portion of our sale proceeds will be donated to the Trillion Trees Foundation.


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